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  • Why Entrepreneurs Struggle Closing the Deal

    It seems like a pretty easy question to ask. It’s vitally important to the sales process, and yet, entrepreneurs struggle time and time again properly qualifying the people in front of them when trying to make a sale, close a deal or ignite a partnership.

    Article

  • Working a Room: How to Sell, Not Tell

    These days, meetups and networking events pop up on every street corner in every city. This is great for entrepreneurs who are encouraged to get out there, meet people and find new customers and fans. But how do you actually close a deal at one of these events?

    Article

  • A ‘How-to’ Guide to Intellectual Property Audits

    When companies think about assets, intellectual property ranks high on the list of priorities. Still, the biggest questions can be what to protect and when to protect it.

    Article

  • How Three Entrepreneurs Determine Whether They’re Winning or Losing

    Revenue is not the end-all of metrics. This might sound foolish. When it comes to knowing if a business is succeeding or failing, most people assume revenue is the metric watch. And a most of the time, the bottom line is a good indicator of traction, conversion and growth. But when you’re just starting out, there can be a variety of other metrics that can make you attune to whether your venture is budding or floundering.

    Article

  • Strict Planning, Mission Focus Remain Imperative to Creating Viable Social Venture

    When you’re trying to achieve a social good and build a solid revenue base, things can become a bit overwhelming, but despite the dual focus, entrepreneurs still need to concentrate on the metrics that account for their viable business and as well as their bottom line.

    Article

  • ‘How I Made My First Prototype’

    Turning an idea into reality can be a daunting task for entrepreneurs. Where do you even begin with creating a prototype? Sometimes, you need only look as far as your bathroom.

    Article

  • Turning Customer Profiles Into Content Strategies

    Before you even begin to think about marketing to your customers, you have to understand what they care about and what information will be interesting to them. Trying any tactics before this is irresponsible for your company.

    Article

  • Twitter Chat Recap: Why Measuring Goals is Vital to Your Marketing Strategy

    Starting with a random array of marketing tactics is never a good idea, no matter how free or exciting the tools are. Diving into marketing without understanding your niche in the market or where your competition stands in comparison could end up costing you greatly down the line.

    Article

  • What Kind of Co-Founder Am I?

    Once you decide to start a company, the next biggest decision can be whether to go at it solo or to find a co-founder. There are pros and cons to both choices, but it might help to understand a little more about your own ambitions before you decide.

    Article