Crafting Your WOW Statement

07/28/2016 00:07:13 to watch
Was this helpful?

Getting someone to say "Wow! How do you do that?" is a matter of crafting a concise and evocative WOW statement.

Suggested Readings

Founders School || Powerful Presentations || Crafting Your WOW Statement || Impact Guide (PDF).

Reichert, B. (2010). Getting to Wow! (PDF) Garage Technology Ventures.

Kauffman Founders School, Entrepreneurial Selling: What's Your Story?, Craig Wortmann

Kauffman Founders School, Entrepreneurial Selling: The Story Matrix, Craig Wortmann

Lakoff, George and Mark Johnson. Metaphors We Live By. Chicago, IL: The University of Chicago, Afterword, 1980. (Note: this book discusses theory of language)

Questions for You

What simile, analogy, or metaphor can you use to create a Wow! for your audience of one or many?

How is your business, product, or service like a tree? Answer this and use the results to create an another Wow! statement. Test your results on real people.

How is your business, product, or service like a car? Answer this and use the results to create an another Wow! statement. Test your results on real people.

Questions for Your Team

Use the same questions for your team as you did for yourself. If history repeats, you will get extremely interesting and diverse results.

What simile, analogy, or metaphor can you use to create a Wow! for your audience of one or many?

How is your business, product, or service like a tree? Answer this and use the results to create an another Wow! statement. Test your results on real people.

How is your business, product, or service like a car? Answer this and use the results to create an another Wow! statement. Test your results on real people.

Tools and Exercises

Use www.rd.com to discover some new SAME inspiration and ideas.

Use www.rogerebert.com to discover some new SAME inspiration and ideas.

Use stock photo web sites such as www.jupiterimages.com or www.istockphoto.com to help generate ideas for SAME.

You may also be interested in…