How to Tell Visual Stories

07/28/2016 00:08:20 to watch
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Visual stories can get people to take action much faster than any reading material ever will.

Questions for You

Where have you seen great short stories told?

Who are some of the best story tellers you know in business?

To get to your story, ask yourself, "Why did I start this business? or Why am I building this product or service?

Questions for Your Team

Where have you seen great short stories told?

Who are some of the best story tellers you know in business?

To get to your story, ask yourself, Why do I work for this business? or Why are we building this product or service?

Tools and Exercises

Exercise: Have the team work together to use a simple video camera and movie editing software to create a 60-second sizzle reel for your business in two hours or less.

Assign one type of video (cartoon, whiteboard, stills with text only, video with only voice-over, and mix-and-match) to each person and have them make a storyboard using PowerPoint or Keynote.

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