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You scale by repeating whatever it is that is working to generate revenue. You’re no longer in experiment mode. You’ve found something that works. Now your objective is to repeat it as quickly and as efficiently as possible.

Suggested Readings

Founders School || Scaling Your Company || Starting to Scale || Impact Guide (PDF).

Alex Niehenke. “From SMB to the Enterprise: When to Move Upmarket?” ScaleVP blog. Blog post. July 2, 2014.

Jeff Bussgang. “Scaling a Business is Hard.” Inc.com. Article. January 6, 2012.

Kate Mitchell. “Don’t Spend Before You’re Ready to Scale.” The Accelerators. Blog post. November 4, 2013.

Founder's Dilemmas - “Challenges on the Road to Growth” with Noam Wasserman.

Questions for You

Do I want to do more than just build a product or service?

What is my ambition for the growth of the company?

Do I want to scale, or am I content with the level the company has reached so far?

What are the needs of our customers?

How quickly are potential customers adopting the product/service?

What is my timeline for deciding whether to scale? Do I have time to wait?

Questions for Your Team

What are the needs of our customers?

How quickly are potential customers adopting the product/service?

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