The Art of Persuasion

07/28/2016 00:02:12 to watch

Entrepreneurs spend a huge proportion of their time persuading others – customers, investors, and employees. Understanding how to be better at the art of persuasion can be hugely helpful in your business.

Suggested Readings

Founders School || Leadership and Motivation || The Art of Persuasion || Impact Guide (PDF).

Pink, Daniel. 2012. To Sell is Human: The Surprising Truth About Moving Others. NY: Riverhead Books.

Conger, Jay A. “The Necessary Art of Persuasion”. Harvard Business Review. May 1998.

Questions for You

What persuades me? Why?

How can I improve my ability to persuade others?

Questions for Your Team

Which members of my team are able to persuade others?

What makes them good at it?

Tools and Exercises

Does an image of a sleezy salesperson come to mind when you imagine sales? What images could you instead attach to modern view of the art of persuasion?

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